Earlier this year we packed our car with lots of bikinis, pretty surfboards, 2 helpful guys and a handful of damn cool chicks! The plan was to shoot our lookbook for this summer’s collection. But we also tried something completely new. We wanted to create a short video featuring our surf bikinis and apparel while showing how we live on this magical island of waves and sunshine! Starting from our headquarter in Canggu, we drove 3 or 4 hours along the coast up north. We were looking for palmtrees (essential!), smooth waves (essential too of course) and deserted beaches. And did we find them? Oh yes, we did!
You’ve probably checked out the offical outcome in our lookbook already. Have you also seen our “Good Times Tan Lines” video clip yet?
As these shoots usually take several hours, it’s important to keep each other motivated throughout the day. Either with singing funny songs, joking all the time or whatever comes to our minds. And yes, these moments are sometimes captured on film too and I didn’t want to keep them from you 😉